MONOCHROME

PETRONAS

CREATIVE GROUP HEAD

COPYWRITER

HOW THE LEAST CELEBRATED FESTIVE OF THE YEAR BECAME ONE OF THE MOST TALKED ABOUT AD OF 2018.

Many brands shy away from talking about sensitive topics in fear of losing brand love.

But we felt that it was in PETRONAS' history to dig deep and talk about an age-long tension that still lingers in the households of many Indian families today.