MONOCHROME
PETRONAS
CREATIVE GROUP HEAD
COPYWRITER
HOW THE LEAST CELEBRATED FESTIVE OF THE YEAR BECAME ONE OF THE MOST TALKED ABOUT AD OF 2018.
Many brands shy away from talking about sensitive topics in fear of losing brand love.
But we felt that it was in PETRONAS' history to dig deep and talk about an age-long tension that still lingers in the households of many Indian families today.
GAMER ASYLUM
ARTOTEL GROUP
HOW WE USED A GAMING BAN IN CHINA
TO SOLVE A TOURISM PROBLEM IN SOUTHEAST ASIA.
In 2021, China imposed a gaming ban that saw 532 million Chinese gamers lose their right to play for more than 3 hours a week. What was bad news for another country became the best news for our struggling hotel business. From a trending problem, we created an entirely new travel experience. For the first time ever, we created the Gamer Asylum – where we equipped every room across all 156 of our hotels with state-of-the-art gaming equipment, from computers and headsets to the latest trending games, along with high-speed internet for gamers to play with no restrictions. A bold idea from a hotel chain that capitalised on an opportunity to expand our target audience from our usual base of travelers to the 532 million gamers in China.
