MONOCHROME
PETRONAS
CREATIVE GROUP HEAD
COPYWRITER
HOW THE LEAST CELEBRATED FESTIVE OF THE YEAR BECAME ONE OF THE MOST TALKED ABOUT AD OF 2018.
Many brands shy away from talking about sensitive topics in fear of losing brand love.
But we felt that it was in PETRONAS' history to dig deep and talk about an age-long tension that still lingers in the households of many Indian families today.
MY HAPPY PLACE
YAYASAN CHOW KIT
CREATIVE DIRECTOR
COPYWRITER
A FILM THAT GRANTED ALL STATELESS CHILDREN
WITH A MALAYSIAN PARENT, CITIZENSHIP.
There are over 300,000 stateless people in Malaysia living without basic rights such as healthcare, education and jobs.
These are basic rights that even prisoners are entitled to. And with that contrasting insight in mind,
I wrote this spot about the happiest man in prison with a dark twist that steered away from all cliches in PSA's.
This film became the final push that was much needed after 57 years of suffering for stateless children to be granted citizenship.
