THE ANTI-BULLYING BULLYING VIDEOS

VOICE OF THE CHILDREN

CREATIVE DIRECTOR
COPYWRITER

AN IDEA THAT TURNED BULLYING VIDEOS

INTO AN ANTI-BULLYING MESSAGE.

With little to no budget and a client in desperate need for help, 

I came up with the idea to hijack existing bullying videos that millions have watched

and give it a little twist that no one has seen before. 

More importantly, took it further by crafting every word in the dialogue to ensure

it was as punchy and real as it could be.

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