MONOCHROME
PETRONAS
CREATIVE GROUP HEAD
COPYWRITER
HOW THE LEAST CELEBRATED FESTIVE OF THE YEAR BECAME ONE OF THE MOST TALKED ABOUT AD OF 2018.
Many brands shy away from talking about sensitive topics in fear of losing brand love.
But we felt that it was in PETRONAS' history to dig deep and talk about an age-long tension that still lingers in the households of many Indian families today.
THE ANTI-BULLYING BULLYING VIDEOS
VOICE OF THE CHILDREN
CREATIVE DIRECTOR
COPYWRITER
AN IDEA THAT TURNED BULLYING VIDEOS
INTO AN ANTI-BULLYING MESSAGE.
With little to no budget and a client in desperate need for help,
I came up with the idea to hijack existing bullying videos that millions have watched
and give it a little twist that no one has seen before.
More importantly, took it further by crafting every word in the dialogue to ensure
it was as punchy and real as it could be.
