MONOCHROME
PETRONAS
CREATIVE GROUP HEAD
COPYWRITER
HOW THE LEAST CELEBRATED FESTIVE OF THE YEAR BECAME ONE OF THE MOST TALKED ABOUT AD OF 2018.
Many brands shy away from talking about sensitive topics in fear of losing brand love.
But we felt that it was in PETRONAS' history to dig deep and talk about an age-long tension that still lingers in the households of many Indian families today.
SMILE
PETRONAS
CREATIVE DIRECTOR
COPYWRITER
PETRONAS' FIRST EVER FESTIVE FILM
FOR CHRISTMAS AND NEW YEARS.
Most people know PETRONAS as the Oil and Gas Giants and the Formula One Champions.
But more than that, they are one of the largest producers of petrochemicals which are used in the making of everyday goods. They are the producers of one of the best fuels on track and on the road.
So this Christmas and New Years, we wanted to celebrate the smiles we've put in people's lives not just in Malaysia but around the world.
