MONOCHROME
PETRONAS
CREATIVE GROUP HEAD
COPYWRITER
HOW THE LEAST CELEBRATED FESTIVE OF THE YEAR BECAME ONE OF THE MOST TALKED ABOUT AD OF 2018.
Many brands shy away from talking about sensitive topics in fear of losing brand love.
But we felt that it was in PETRONAS' history to dig deep and talk about an age-long tension that still lingers in the households of many Indian families today.
GALAXY S10 SPACE LAUNCH
Samsung
CREATIVE DIRECTOR
COPYWRITER
MALAYSIA'S FIRST LAUNCH OF A PHONE TO SPACE.
Every smartphone brand has a camera story to tell.
Selfies. More selfies. Beautiful scenery. And even more selfies.
So to launch the all-new Galaxy S10 with an unprecedented 4K camera,
we needed an unprecedented demonstration:
By launching the Galaxy S10 to space to capture 4K images of Earth.
