A LONG WAY HOME

PETRONAS

CREATIVE GROUP HEAD
COPYWRITER

A LONG WAY HOME

PETRONAS

CREATIVE DIRECTOR
COPYWRITER

MORE THAN A FILM ABOUT REUNION,

IT REUNITED TWO GENERATIONS.

Tasked with a festive campaign that would run globally in China and locally in Malaysia,

we sought to find a common problem that two varying nations faced: Generation Gap. 

 

The film saw a slight breakaway from PETRONAS' standard storytelling and deviated into a more conceptual space where a young man sees flashbacks of his younger self on the road back home. 

The film saw success not just locally in Malaysia but also China, garnering over 12 million impressions on WeChat and 10 million in Weibo.