CREATIVE DIRECTOR COPYWRITER
THE MOST SUCCESSFUL CHINESE NEW YEAR CAMPAIGN
IN THE HISTORY OF MALAYSIA.
PETRONAS may have pioneered festive advertising but they were slowly losing the crown.
In a time where other brands were splashing more budget and advertising far more significantly during festive seasons,
we revived PETRONAS back to glory through a simple, emotional spot about a boy that never realised how hard his mother worked until the day he walked a mile in her shoes.