RUBBER BOY

PETRONAS

CREATIVE DIRECTOR COPYWRITER

THE MOST SUCCESSFUL CHINESE NEW YEAR CAMPAIGN

IN THE HISTORY OF MALAYSIA.

PETRONAS may have pioneered festive advertising but they were slowly losing the crown.

In a time where other brands were splashing more budget and advertising far more significantly during festive seasons,

we revived PETRONAS back to glory through a simple, emotional spot about a boy that never realised how hard his mother worked until the day he walked a mile in her shoes.

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