MONOCHROME
PETRONAS
CREATIVE GROUP HEAD
COPYWRITER
HOW THE LEAST CELEBRATED FESTIVE OF THE YEAR BECAME ONE OF THE MOST TALKED ABOUT AD OF 2018.
Many brands shy away from talking about sensitive topics in fear of losing brand love.
But we felt that it was in PETRONAS' history to dig deep and talk about an age-long tension that still lingers in the households of many Indian families today.
The Galactic Bottles
The Coca-Cola Company
CREATIVE DIRECTOR
COPYWRITER
THE WORLD'S FIRST OLED PLASTIC BOTTLES.
In collaboration with Disney, we managed to compress an electronic circuit into a paper-thin label to create the world's first OLED plastic bottles that light up upon touch. A simple innovation that took over the Star Wars conversation.
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