MONOCHROME
PETRONAS
CREATIVE GROUP HEAD
COPYWRITER
HOW THE LEAST CELEBRATED FESTIVE OF THE YEAR BECAME ONE OF THE MOST TALKED ABOUT AD OF 2018.
Many brands shy away from talking about sensitive topics in fear of losing brand love.
But we felt that it was in PETRONAS' history to dig deep and talk about an age-long tension that still lingers in the households of many Indian families today.
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ABOUT ME.
From an aspiring footballer to a professional adman,
Jaz stumbled into advertising at the age of 19.
At 23, Jaz became one of the youngest to ever helm the role of Creative Director in a big network agency. While he may still be young now at 25, his work and experience in leading some of the world's biggest brands such as Samsung, Guinness, Cadbury, Coca-Cola, Nestle and Petronas speaks volumes.
With a little naivety and a whole lot of crazy, Jaz strives to create work with ideas that bring a little more meaning and connection to people's lives.
His work for brands has been recognised and awarded by some of the world's most prestigious award shows such as Cannes Lions, The One Show, London International Awards, AdFest, Spikes Asia, AdStars, Effies, Appies and the Kancil awards.
In 2017 and 2020, Jaz was ranked Campaign Brief Asia's Top 10 Most Awarded Creative in Malaysia of that year.
Jaz has been listed in Asia's One Under 30 and was
recently listed in the prestigious annual Forbes 30 under 30.